Brio Magazine-Related Branding Opportunities…

Brio was a Focus on the Family-branded Christian magazine for teen girls my mother subscribed us to for a few years in the 90s. She eventually cut off our subscription because my sister and I “weren’t taking it seriously.” It had quizzes like “What kind of babysitter are you?” and useful tips for praying with your friends, an advice column by Susie Shellenberger I always suspected of being sponsored by Coke, because she’d start almost every answer (“My boyfriend wants to make out. How do I avoid this?”/“My best friend bought a Fiona Apple CD and now I’m worried she’s going to start cursing. How can I witness to her?”) with “Oh, kiddo. I wish I could take you out for a Coke and talk to you from the heart.” Like her answers were almost always Coca-Cola themed, suspiciously often, and at 11 in 1997 I’m not sure I knew what a lesbian was yet but I’d keep puzzling over her photo and think,

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