If there’s one thing I know to be true in this world, it’s that anytime I click on an article that says something like “Five AWESOME Companies Making Androgynous/Non-Binary/Genderfluid/Queer-Bodied Suits for the Butch/Masc-of-Center/TenderBlenderBabyBoi In Your Life,” if said article is more than half a year old, fully half of those links will be dead and the companies in question will be decisively, yet mysteriously, out of existence. (With the exception of Bindle and Keep, it would seem; may their doors never close.) I don’t quite know why this is! My guess is that it’s a relatively small client base, suits are generally kind of expensive, especially if you want a custom fit, and the butch/stud/transmasculine/et al market covers a lot of different body types. But that doesn’t stop us from launching another round every couple of years, because hope and ignorance of markets spring eternal (
I read this aloud to my spouse (t4t), who informed me that Bindle and Keep has only held on because Lena Dunham pumped a bunch of money into the business and then made a documentary about it! So, for your next venture, I recommend you find an angel investor with questionable politics but who is personally very motivated to support queers in suits.
Family, I have something to tell you. I'm an Icicle Skipper now and I hope you can learn to accept me and my next few months of fitting coattails to curvy bois before moving on to other queer ventures.
My Mom: IT'LL BE A COLD TUESDAY IN DECEMBER BEFORE I ACCEPT THIS.
My curvy bois: BUT MY COATTAILS!!!?
Spiffy Lube's gonna crack me up for the next week at minimum.
My new store, Wolf & Bird Shirt, is going to be the exception and very successful, I think!